Tag: email promos step-by-step

  • Michael Rasmussen’s “Email Promos Exposed” Video Series: How to Write Killer Email Promos That Get Results!

    Have you ever been faced with the task of having
    to write  email promos to your list, and
    then realized that you didn’t know what to say or
    how to say it?

     

    Michael Rasmussen’s new video course “Email
    Promos Exposed
    ” promises to solve that problem
    for you by walking you through the actual process
    of creating killer email promos step-by-step.

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    I decided to see if Michael’s videos live up to
    their promise by trying them out myself. Here’s
    what I found:

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    Overall Quality
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    The first thing I noticed when I opened up the
    first video was the stunning production quality.
    He used Camtasia Studio for the production, which
    is now the industry standard for creating
    high-quality screen capture video products. The
    audio is near studio quality, and the graphics
    are very professional. These videos were made by
    someone who KNOWS what he’s doing. Well done!

    I also liked how Michael divided the videos up by
    section, and then again by sub-section. For
    example, one video is all about the subject line,
    and then there are different parts of that video
    that each cover a certain area of crafting a
    killer subject line.

    Now let’s move onto…

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    THE ACTUAL VIDEOS
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    Here’s a brief summary of each video. Obviously
    it’s impossible to list every single thing here,
    but I want you to get a feel for what each one
    covered, and how well it covered it.

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    If you’re in a hurry, just go ahead visit to get instant free access to these videos:

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    VIDEO 1 – INTRODUCTION TO EMAIL PROMOS

    This video served as an introduction to the whole
    course. You get to see a picture of Michael in
    his every day life, and he establishes his
    credibility right up front by talking about some
    of his massive successes online. He even provides
    proof of credibility by displaying two checks in
    the amount of $50,000 and $25,000 which prove
    that, when it comes to the subject of making
    money with email promos, he knows his stuff.

    This is a good lesson for anyone to get. Whenever
    you’re teaching people how to do something, it’s
    good to establish your credibility up front, so
    that there’s no doubt about whether or not you’re
    qualified to talk about the subject. Most product
    developers either skip or minimize this step.

    VIDEO 2 – BEFORE YOU WRITE THE EMAIL PROMO

    This video talks about some things that no other
    marketer has bothered to mention. You’ll learn
    things like:

    * The mindset you need in order to write a killer
    promo

    * The different tools you need before you get
    started

    * How to keep your emails laser-focused

    * How to create an outline that practically
    writes the email for you.

    This was a fantastic video, and did a good job of
    kicking things off.

    VIDEO 3 – THE SUBJECT LINE

    I liked this video, because it talked about one
    of MY biggest weaknesses when it comes to writing
    email promos… the subject line. The subject
    line is a confusing topic, because nobody’s 100%
    sure what the best tactics are.

    Michael breaks it down, and reveals:

    * The biggest secret for writing a subject line
    that makes people insanely curious.

    * Techniques for personalizing the subject line.

    * Mistakes to avoid when using personalization.

    I was surprised to find that I was making some of
    the mistakes that Michael mentioned in this
    video, but now I know better.

    VIDEO 4 – THE OPENING

    This is where a lot of people slack off when
    writing their emails. Michael talks about how
    important it is to create an opening that is
    conversational, and then reveals techniques and
    examples on how to do that.

    He also reveals:

    * How to get people to keep reading your email
    once they’ve opened it.

    * How to make your opening interesting.

    * Mistakes to avoid when creating your first few
    paragraphs.

    VIDEO 5 – THE BODY COPY

    This is one of the “meatiest” portions of the
    course, because it reveals techniques that are
    not widely discussed on the forums, blogs, and in
    most eBooks. He talks about the importance of
    keeping your body copy tight and relevant, and
    then reveals how you can do that. You’ll also
    learn:

    * How to write powerful bullets that make people
    curious and want to find out more.

    * Simple formatting tricks for making your body
    copy easy to read.

    * The secret of “bucket brigade copy” and how to
    use it in your email promos to force people to
    keep reading.

    VIDEO 6 – THE CALL TO ACTION

    This is where a lot of people wimp out in their
    email promos. They start out strong, but when it
    comes time to ask the reader to click the link
    and take action, they don’t know what to say.
    Michael talks about some of his favorite
    techniques for making that happen, and also
    reveals:

    * The “magic question” to ask yourself that will
    make your close much more powerful.

    * The secret of the “unanswered question” and why
    handling this is a surefire way to get people to
    act right away.

    * The structure of a powerful close.

    * Mistakes people make when creating their close.

    VIDEO 7 – CREATING AN EFFECTIVE P.S.

    Some people say that the P.S. is one of the most
    important parts of the email, because it is often
    the one thing that gets people to click the link
    at the end. In this video, Michael talks about:

    * Why you should including a P.S. at the end of
    your email.

    * The 4 different kinds of P.S.’s you can use
    (this section was a real eye-opener for me).

    VIDEO 8 – COMMON MISTAKES PEOPLE MAKE

    I loved this video, because it showed me some
    mistakes that I was making that I wasn’t even
    aware of. Unless you’re a seasoned pro, you’re
    probably guilty of some of the things that
    Michael talks about in this video as well, and
    that’s why it’s so valuable. I’ve shaved years
    off my learning curve, because now I can avoid
    some of the costly mistakes that I was bound to
    make in the learning process.

    VIDEO 9 – HOW TO CREATE FOLLOW-UP EMAIL PROMOS

    This video alone is going to make me a lot of
    money. Why? Because I used to only send out one
    email promo for each affiliate promotion I was
    doing. Michael showed me in this video how
    important it is to send a follow-up promotion,
    and he showed me exactly how to do it. He covered
    things like:

    * The psychology of follow-up email promo’s.

    * The 2 main types of follow-up promos that make
    the most money.

    * How to overcome readers’ objections in your
    follow up emails.

    * The 2 most common mistakes people make when
    writing follow-ups and how to avoid them.

    VIDEO 10 – HOW TO WRITE BACK END EMAIL PROMOS

    Every marketing guru out there says that the REAL
    money is on the back end. I’d have to agree with
    them, but the problem is… most people have no
    idea how to set up a back end system that makes
    money. This video will teach you how to set up an
    automated back end that’s loaded with killer
    promos that make you lots of cash on autopilot.
    He reveals things like:

    * The big difference between regular and back end
    email promos.

    * How to prepare a back end promotion sequence.

    * Common mistakes people make when creating back
    end email promos.

    VIDEO 11 – CREATING AFFILIATE EMAIL PROMOS

    This could be the most important video of the
    entire package for a lot of people, because most
    people email their list to promote other people’s
    products as an affiliate. Let’s face it, if you
    only have 3 products, can you really afford to
    only email your list 3 times a year? They’ll get
    bored hearing about the same old products over
    and over again. This video sheds some light on
    how to create killer affiliate promos. Michael
    reveals things like:

    * The two main types of affiliate promos.

    * What makes affiliate promos different than
    regular promos (and why ignoring this huge secret
    could cost you big money).

    * Michael’s favorite tactics for creating
    affiliate promos that no one else is doing.

    * 3 different ways to add scarcity to your
    affiliate promos (this is the most important
    section of the video, so make sure you watch it
    over and over again).

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    CONCLUSION
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    As you can see, Email Promos Exposed really packs
    a lot of punch! Most of the courses out there
    offer only watered down, weak content. Not this
    one! These videos are going on my “A-list” for a
    long time.

    I’ve already watched them twice, and plan on
    reviewing them every couple months to make sure
    that I have the principals, techniques and
    tactics burned into my mind.

    If email marketing is an important part of your
    business (and in my opinion, it’s the most
    important part of ANY online business), then you
    owe it to yourself to check out Michael’s
    exciting new videos, Email Promos Exposed.

    Get instant free access to the videos right now.

    Sincerely,

    Martin